Give footnotes the boot
You, the reader, encounter a tiny number within some prose. This indicates to you that I, the writer, have something more to say on this topic. And, for your inconvenience, I’ve put it way down at the bottom of the page.
The choice is yours: do you skip over it, and stay in the flow of the article, or do you set off on a side-quest to discover the extra wisdom I have to offer?
Yes! Either put what you have to say in the body of your content or don’t say it at all!