Since 2010

Slow down

Screen-grab from video

This is a gut-wrenching 60 seconds.

That link is to Transport for NSW’s version of a for-TV commercial which was originally created a few years ago for New Zealand television.

The Kiwi version runs for about half-a-second longer than this version does, but I prefer NSW’s cut. I think it hits harder. Removing the last few frames reinforces the concept of immediately knowing the outcome of a mistake, without having to wait for physics to do it’s thing.